The symbol is the proxy symbol of "value attribution".
For logo design, the scenes that need to be challenged are:
There is little chance to get the attention of the audience. After getting attention, the stay time is short; The brain cannot understand complicated information in a short time.
Therefore, the message conveyed by the sign should be simple and direct.
Therefore, the logo is a result of information enrichment.
Therefore, we should carefully check whether the information condensed into the logo style is valid.
The purpose of investing in "logo design" is to reduce the cost of brand building.
To improve the efficiency of communication.
However, many "signs" only become costs.
Packaging is a very high frequency and effective transmission contact.
All packaging materials should be set up with the attribute of "media" to participate in the creation.
What are the messages that prompt consumers to "act"? Is the top priority.
The behavioral goal of packaging design: to attract attention, interest, intention and consumption behavior.
Interactive experience design
The APPearance of a website, an app and a detail page is determined by the product structure under the skin.
Just like a face, what we see below are muscles and bones.
Each interactive interface is a layer of information collection.
The content logic of information, the emotional logic that drives action, and the adaptive relationship with the subconscious behavior of the public determine the layer style.
A complete interaction process is a collection of layers of "information and emotion" after sorting, selecting and organizing.
Definition of Brand Value in Business
Behavioral reference of positioning and market situation and situation.
Choosing a good track does not determine whether you can become a branded player.
Because, brand originates from valuable sustainable exchange.
Only products and services that are continuously demanded, enterprises that truly support the continuation of excellent products and services, and real survival can become brands.
Therefore, for business, we need to find not only the track but also the value.
The value lies within the "business people" of "now and then". "We" created all this.
Value starts with combing.
Then let the value transfer, let the enterprise people happy, let more people know and choose, achievement brand.
Self-media Image Design and Content Operation
In order to meet the needs of brand building and sales, you must try your best to let more people know and understand.
How many more effective media can you count through traditional delivery?
Therefore, it is inevitable to master all speakers who can speak and "speak more".
Clear definition of content, opinions and attitudes.
Think about "self-media" like a "professional publication".
To be a "editorial department".
Many times, seriously, in various ways and well.
To provide continuous and abundant content ammunition for too rich media.
Cartoon Image Design
The goal is not to be a "mascot".
To have their own "Doraemon" as the task.
Mascots do not necessarily bring "good luck". Doraemon has world-class fans.
There is character, plot and derivative products.
The process of selling is dissemination.
Be your own spokesperson.
There is no "negative" spokesperson.
Space environment design
In offline business scenarios, updates are getting faster and faster.
Give consumers a reason to "go to the store in person."
Below the line, the distinctive features of products and services can attract good reputation.
However, in the case of rapid and large number of "new things entering", it is easy to forget.
Consumption that likes new things and hates old ones.
Therefore, it is necessary to have "showroom thinking". Think about the pace and content of space updates like doing a "fashion show."
We should strive to let consumers leave "images" here and dazzle them to their circle of friends.
The "recommendation of friends to show off" is a good reason to "go in person".
Brand identification system
When you are qualified to become a brand,
In addition to working hard to make your products and services outstanding enough, another key job is to let more people know you.
Then the repetition of "high frequency and unity" in the audience's vision is the only action worth doing.
The opportunity for the audience to notice you is precious.
When I noticed you, the surrounding environment was complicated.
In order to ensure the efficiency of communication, you need a related and complete solution.