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The symbol is the proxy symbol of "value attribution".

For logo design, the scenes that need to be challenged are:

There is little chance to get the attention of the audience.  After getting attention, the stay time is short;  The brain cannot understand complicated information in a short time.

Therefore, the message conveyed by the sign should be simple and direct.

Therefore, the logo is a result of information enrichment.

Therefore, we should carefully check whether the information condensed into the logo style is valid.

The purpose of investing in "logo design" is to reduce the cost of brand building.

To improve the efficiency of communication.

However, many "signs" only become costs.


标志设计

标志是“价值归属”的代理符号。

对于标志的设计工作,需要挑战的场景是:

获得受众关注的机会少;获得关注后,停留的时间短;短时间内大脑不能理解复杂的信息。

所以,标志所传达的信息要单纯直接。

所以,标志是一个信息浓缩的结果。

所以,我们应该好好的检视浓缩进标志样式中的信息是否有效。

在“标志设计”上投入经费,是为了降低企业品牌建设的成本,

提高传播的效率。

但是很多“标志”只是成为了成本。


Packaging

Packaging is a very high frequency and effective transmission contact.

All packaging materials should be set up with the attribute of "media" to participate in the creation.

What are the messages that prompt consumers to "act"?  Is the top priority.

The behavioral goal of packaging design: to attract attention, interest, intention and consumption behavior.


包装设计

包装是一个非常高频并有效的传播触点。

所有的包装材料的设置都要以“传播媒介”的属性参与到创作中来。

思考促使消费者“行动”的信息都有些什么?是重中之重。

包装设计的行为目标:引起注意,引起兴趣,引起意图,促使消费行为。


Interactive experience design

The APPearance of a website, an app and a detail page is determined by the product structure under the skin.

Just like a face, what we see below are muscles and bones.

Each interactive interface is a layer of information collection.

The content logic of information, the emotional logic that drives action, and the adaptive relationship with the subconscious behavior of the public determine the layer style.

A complete interaction process is a collection of layers of "information and emotion" after sorting, selecting and organizing.


交互体验设计

一个网站,一个APP,一个详情页的样子是由表皮下面的产品结构决定的。

就像一张脸,我们看到的样子,下面是肌肉和骨骼。

每一个交互的界面都是一个信息集合的层。

信息的内容逻辑,驱使行动的情绪逻辑,与大众潜意识行为适配性关系决定层样式。

一个完整的交互过程就是一个个“信息及情绪”经过梳理、选择、组织后的层的集合。


Definition of Brand Value in Business

Behavioral reference of positioning and market situation and situation.

Choosing a good track does not determine whether you can become a branded player.

Because, brand originates from valuable sustainable exchange.

Only products and services that are continuously demanded, enterprises that truly support the continuation of excellent products and services, and real survival can become brands.

Therefore, for business, we need to find not only the track but also the value.

The value lies within the "business people" of "now and then".  "We" created all this.

Value starts with combing.

Then let the value transfer, let the enterprise people happy, let more people know and choose, achievement brand.


生意中品牌价值的定义

定位的行为参照与市场的情形与状况。

选择好赛道并不能决定是否可以成为有品牌的选手。

因为,品牌源于有价值可持续交换。

被持续需求的产品和服务、真正支持卓越产品和服务延续的企业人、真正的生存下去才有成为品牌的可能。

所以对于生意不仅仅要找赛道,还要找价值。

价值就在“现在此时”的“企业人”内部。“我们”创造了这一切。

价值从梳理开始。

然后让价值传递,让企业人幸福,让更多人知道并选择,成就品牌。


Self-media Image Design and Content Operation

In order to meet the needs of brand building and sales, you must try your best to let more people know and understand.

How many more effective media can you count through traditional delivery?

Therefore, it is inevitable to master all speakers who can speak and "speak more".

Clear definition of content, opinions and attitudes.

Think about "self-media" like a "professional publication".

To be a "editorial department".

Many times, seriously, in various ways and well.

To provide continuous and abundant content ammunition for too rich media.


生意中自媒体的形象设计及内容运营

为了品牌建设的需要,为了提高销售的需要,你必须努力的让更多的人知道并了解。

通过传统的投放,你能数得出来的有效媒介还有几个?所以掌握所有可以发言的喇叭,“多多的说”成了必然。

明确的内容定义,有观点有态度。像一本“专业刊物”一样去思考“自媒体”。

要做一个“编辑部”。

多频次的讲、认真的讲、多种多样的讲、并且讲得好。为太丰富的媒介提供持续的、丰富的内容弹药。


Cartoon Image Design

The goal is not to be a "mascot".

To have their own "Doraemon" as the task.

Mascots do not necessarily bring "good luck". Doraemon has world-class fans.

There is character, plot and derivative products.

The process of selling is dissemination.

Be your own spokesperson.

There is no "negative" spokesperson.


卡通形象的设计

不以做一个“吉祥物”,来设定这个目标。

以拥有自己的“哆啦A梦”为任务。

吉祥物不见得可以带来“吉祥”,哆啦A梦拥有世界级的粉丝。

有性格、有情节、有衍生商品。

销售的过程就是传播。

做自己的代言人。

没有“负面”的代言人。


Space environment design

In offline business scenarios, updates are getting faster and faster.

Give consumers a reason to "go to the store in person."

Below the line, the distinctive features of products and services can attract good reputation.

However, in the case of rapid and large number of "new things entering", it is easy to forget.

Consumption that likes new things and hates old ones.

Therefore, it is necessary to have "showroom thinking".  Think about the pace and content of space updates like doing a "fashion show."

We should strive to let consumers leave "images" here and dazzle them to their circle of friends.

The "recommendation of friends to show off" is a good reason to "go in person".


线下体验的空间环境

线下的商业场景中,更新越来越快。

给消费者一个“要亲自到店里”的理由。

在线下,产品和服务的鲜明特征,虽然可以引来好名声。

但是在快速和大量的“新事物进入”的情况下,也容易被忘记。

喜新厌旧的消费。

所以,要有“秀场的思维”。像做“时装秀”一样去考虑空间的更新节奏和内容。

要为了让消费者在这里留下“影像”,把影像炫到他们的朋友圈去而努力。

“朋友炫耀的推荐”是一个“要亲自去一下”的好理由。


Brand identification system

When you are qualified to become a brand,

In addition to working hard to make your products and services outstanding enough, another key job is to let more people know you.

Then the repetition of "high frequency and unity" in the audience's vision is the only action worth doing.

The opportunity for the audience to notice you is precious.

When I noticed you, the surrounding environment was complicated.

In order to ensure the efficiency of communication, you need a related and complete solution.


品牌识别系统

当你有条件成为一个品牌,

除了努力的让自己的产品和服务足够卓越之外,另外一个关键的工作就是让更多的人认识你。

那么“高频次并统一“的重复出现在受众的视野中是唯一值得做的动作。

受众关注到你的机会是珍贵的。

注意到你的时候,周围的环境是复杂的。

为了保障传达的效率,你需要一个有联系的,完整的解决办法。